Digital Growth, Creative & Media

Market Research & Strategy

Know the market before you spend on it.

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What’s included

Product and service definition
Market segmentation
Competitor analysis
Market validation
Ideal customer profile
Positioning and growth strategy

Every successful campaign starts with knowing who you are selling to and who you are competing with. GistCrypt's market research and strategy service defines your products and services, segments your market, analyses competitors and validates demand before money is spent on advertising.

What you get

A clear definition of your offer and positioning
Market segments and an ideal customer profile
Competitor analysis: offers, pricing, channels and messaging
A practical growth strategy with priorities and channels

Who it is for

Startups preparing to launch, established businesses entering a new market, and organizations whose marketing is not producing results.

Packages

Growth packages that include this service

Starter Growth Package

Ideal for startups, early-stage brands & personal branding

KES 50,000

per month

Market research & strategyMarket research, analysis & basic strategy to position your brand.
Website development (basic)Simple WordPress website (business, blog or landing pages).
Content productionContent strategy & planning, scripting & ideation, video production & editing — 2 videos per week (8 per month).
Basic analytics & optimizationBasic performance analysis & monthly optimization.

Negotiable add-ons

· Social media management
· Paid ads (Google, YouTube)
· Campaign setup & optimization
· Messaging & direct marketing
· Branding & visual identity
· Ad creatives
· Custom web development
· Funnels & landing pages

Appearance on our social media platforms & podcasts (subject to approval)

Get started Request a quote

Featured

Professional Growth Package

Ideal for growing businesses & scaling brands

KES 75,000

per month

Market research & strategyIn-depth research, competitor analysis & growth strategy.
Website & funnel developmentWordPress websites, landing pages, sales funnels & custom development (database systems negotiable).
Traffic & advertisingSocial media management, paid ads (Meta, Google, YouTube), campaign setup & optimization.
Content productionContent strategy & planning, scripting & ideation, video production & editing, product photography, social media designs.
Messaging & direct marketingEmail marketing, WhatsApp marketing, SMS campaigns, lead nurturing systems.
Analytics & optimizationCampaign performance tracking, conversion optimization, reporting & insights.

Appearance on our social media platforms & podcasts (subject to approval)

Get started Request a quote

Premium / Full Growth Package

Ideal for established brands & businesses that want it all

From

KES 100,000+

per month

Market research & strategyComplete market research, positioning, branding strategy & growth plan.
Website & funnel developmentFull website & funnel development, custom systems, integrations & advanced features.
Traffic & advertisingFull-scale traffic strategy, social media management, paid ads (Meta, Google, YouTube, TikTok), campaign setup, optimization & retargeting.
Content productionComplete content system: strategy & planning, scripting & ideation, video production & editing, photography, social media designs, ad creatives.
Messaging & direct marketingEmail marketing, WhatsApp marketing, SMS campaigns, lead nurturing, automation.
Branding & visual identityLogo & brand identity, marketing creatives, social media designs, ad creatives.
Analytics & optimizationAdvanced analytics, campaign performance tracking, conversion optimization, reporting & insights.